I'm a celebrity advert

in the new I'm a celebrity advert for the 2019 show they used different codes and conventions of reality tv. for example the media language they used was that they had little props during the advert this could foreshadow that the celebrities will have little supplies during the time in the camp and that it is going to be a challenge for them. also they have used character codes by having Ant and Dec as the main focus in the advert, this is very effective as majority of people like Ant and Dec and the works that they do. they have also used Technical codes by adding in a voice over, this is very effective on the audience as it is interacting with them by encouraging the audience to download the app so they can get involved.